Thursday, 24 March 2016

Facebook to undergo major rebranding

In a move said by many observers to be nothing more than, "jumping on the bandwagon", Facebook is to undergo a major rebranding for the first time in its 12 year history.

"We have to move with the times", says Mark Zuckerberg. "We actually created the whole concept of social media, but we have to recognise that the world moves on, and our competitors sometimes have good ideas too, and we have to capitalise on that if we're to retain our market leading position. If I see something that I think is going to lead us into the next market evolution, of course I take advantage of it."

Industry analyst Jed Schokenau said, "Facebook isn't just a website, it's a part of people's lives. Hell, for some people, it really is their life. If they don't see a cat video or a meme about having a wonderful daughter, they lose all sense of direction in life. So this is a massive move for Facebook, this is really a seismic shift in the whole social media ecosphere, and I think we'll see other social media players following suit."

Zuckerberg denied claims that the rebranding is just an attempt to get cheap publicity, emphasising, "No, honestly, it's really really true. It is. Honestly."

We've secured a sneak preview of the new branding for you, but to see it live on the site you'll have to wait until next week.

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